In-N-Out Burger has reportedly made an unusual change to its order system, and the reason behind it highlights how viral internet trends can spill into real-world spaces. According to a report by People Magazine, the beloved fast-food chain has removed the number 67 from its ordering sequence after it became the focus of a disruptive social media trend known as the “6-7” craze.
The trend, which gained traction among kids and teenagers online, turned the announcement of order number 67 into a signal for loud and chaotic celebrations inside restaurants. Customers—often groups of young people—would reportedly linger inside In-N-Out locations, not necessarily to pick up food, but to wait for the moment when “67” was called out loud.
When it was announced, the reaction was anything but subtle. Employees and patrons described sudden shouting, jumping, chanting, and unruly behavior that disrupted normal restaurant operations. What may have started as an internet joke quickly became a recurring problem for staff trying to maintain order and provide a comfortable dining experience for all customers.
As the disruptions increased, In-N-Out quietly took action. Rather than publicly announcing a policy change, the chain simply stopped assigning the number 67 to orders altogether. According to employees cited in the report, the number has been absent from the system for roughly a month. Customers placing orders now notice that the sequence jumps directly from 66 to 68.
While In-N-Out has not released an official statement detailing the decision, the move appears to be a practical response to ongoing disruptions. By removing the trigger for the celebrations, the company effectively neutralized the trend inside its restaurants without drawing additional attention to it.
Employees reportedly confirmed that the change has helped restore a calmer atmosphere. Without the anticipation surrounding number 67, the gatherings and outbursts associated with the trend have largely disappeared. For workers, the adjustment has meant fewer interruptions and a safer, more manageable environment during busy hours.
This isn’t the first time a business has had to adapt to viral behavior fueled by social media, but it does stand out for its simplicity. Rather than increasing security or issuing warnings, In-N-Out opted for a behind-the-scenes fix—removing a single number from circulation.
The situation also highlights how quickly online trends can influence offline behavior, especially among younger audiences. What begins as a joke or meme can escalate into something that impacts employees, other customers, and daily business operations.
For now, order number 67 appears to be officially unofficial—gone from In-N-Out’s system, with no indication of when or if it will return. And while most customers may never have noticed the missing number, those familiar with the viral trend know exactly why it disappeared.
