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November 13, 2025 — Tokyo / Cupertino: Apple and ISSEY MIYAKE today announced iPhone Pocket, a special-edition accessory that brings together the worlds of technology, design, and fashion. Inspired by ISSEY MIYAKE’s iconic “a piece of cloth” philosophy, iPhone Pocket features a singular 3D-knitted construction that adapts to fit any iPhone model, as well as other pocketable items like AirPods or keys.
The new collaboration blends Apple’s minimalist, functional design approach with ISSEY MIYAKE’s tradition of craftsmanship and innovation in textiles. The iPhone Pocket will be available starting Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.
A New Expression of Utility and Style
iPhone Pocket reimagines what a “pocket” can be. Crafted in Japan through a 3D-knitting process, the design draws from ISSEY MIYAKE’s signature pleating techniques to create a flexible, ribbed structure that can expand or contract depending on its contents.
The open, breathable textile subtly reveals what’s inside, allowing users to glimpse their iPhone display through the material — a balance between transparency and discretion. It can be held by hand, tied onto bags, or worn directly on the body, giving users complete freedom in how they express themselves.
Design director Yoshiyuki Miyamae of MIYAKE DESIGN STUDIO shared insight into the philosophy behind the collaboration:
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use. iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”
Shared Values in Design
Apple’s Vice President of Industrial Design, Molly Anderson, emphasized how iPhone Pocket embodies both brands’ shared values of craftsmanship and simplicity.
“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” Anderson said. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.”
A Piece of Cloth: The Inspiration
At the heart of the iPhone Pocket is the “a piece of cloth” concept that has defined ISSEY MIYAKE’s design ethos for decades. The accessory represents a reinterpretation of everyday functionality — transforming the ordinary idea of a pocket into an expressive, wearable object.
Every iPhone Pocket is crafted using advanced 3D-knitting technology developed in Japan, resulting in a seamless, sculptural construction with durability and flexibility. This method eliminates waste during production and reflects both brands’ commitment to sustainability and thoughtful design.
The collaboration unfolded in close partnership between MIYAKE DESIGN STUDIO and Apple Design Studio, combining textile innovation with Apple’s meticulous design sensibility to create a product that is as artistic as it is practical.
Color Palette and Pricing
iPhone Pocket is available in two designs — one with a short strap and another with a long strap — each offering a playful range of colors.
- Short Strap Colors: Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black
- Long Strap Colors: Sapphire, Cinnamon, and Black
The short strap version will retail for $149.95 (U.S.), while the long strap version will be priced at $229.95 (U.S.).
Availability
Customers can purchase iPhone Pocket starting Friday, November 14, from select Apple Stores and online via apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the United States.
Apple will also offer personalized styling sessions — both in-store and online — where Apple Specialists can help customers mix and match lengths and colors, style their iPhone Pocket, and pair it with the perfect iPhone model or accessories.
Featured Apple Store Locations
The following flagship Apple Stores will showcase iPhone Pocket at launch:
- Apple Canton Road, Hong Kong
- Apple Ginza, Tokyo
- Apple Jing’an, Shanghai
- Apple Marché Saint-Germain, Paris
- Apple Myeongdong, Seoul
- Apple Orchard Road, Singapore
- Apple Piazza Liberty, Milan
- Apple Regent Street, London
- Apple SoHo, New York City
- Apple Xinyi A13, Taipei
An Iconic Collaboration for the Modern Age
iPhone Pocket represents more than an accessory — it’s a dialogue between fashion and technology, form and function. Through this collaboration, Apple and ISSEY MIYAKE have crafted a product that celebrates individuality, movement, and simplicity — a thoughtful addition to the modern lifestyle, just in time for the holiday season.
