Islamabad, June 19, 2025: E-Agri, Pakistan’s leading AgriTech innovator, has officially launched a breakthrough digital platform designed to overhaul the country’s agricultural landscape. This game-changing initiative, conceptualized and led by E-Agri, brings together the power of artificial intelligence, real-time data, and digital finance to empower farmers at an unprecedented scale.
To enable seamless financial transactions within this bold digital ecosystem, E-Agri has onboarded Euronet Pakistan and CMA as payment processing partners—leveraging their global expertise to support the scale and complexity of Pakistan’s agriculture-driven economy.
E-Agri’s platform delivers a comprehensive, farmer-centric experience—combining AI-powered crop intelligence, weather analytics, expert advisories, and localized agri-research with fully integrated financial services. From seed to sale, farmers are now empowered to make informed decisions, access digital payments, and engage in transparent market transactions—all from their mobile devices.
“This platform is not a response to trends—it is the result of a vision to fundamentally change how agriculture works in Pakistan,” said Adnan A. Syed, CEO, E-Agri. “Euronet’s core financial transaction routing capabilities, and its ability to push and pull payments across multiple financial institutions, made this collaboration a no-brainer for E-Agri. Using Euronet has reduced our time to market in half. That kind of agility is critical when you’re building for farmers who can’t afford to wait for innovation.”
With E-Agri setting the agenda, the collaboration with Euronet Pakistan ensures that the platform benefits from world-class payment technology. Euronet’s global operations across 170+ countries and its ability to process over 7 billion transactions annually bring unmatched credibility and resilience to E-Agri’s financial framework. Through RAAST integration, the platform ensures instant, secure, and low-cost transactions for farmers and agri-entrepreneurs nationwide.
“At Euronet, we believe that financial technology can be a force for empowerment,” said Kashif Gaya, CEO of Euronet Pakistan. “Our partnership with E-Agri and CMA is a powerful example of how global innovation can be tailored to meet local challenges. By powering the E-Agri platform, we are enabling instant, low-cost, and reliable real-time payments that not only expand financial access but also unlock economic opportunity in rural Pakistan. This collaboration reflects our long-term commitment to supporting inclusive digital ecosystems and helping build economic resilience from the ground up. We are proud to help operationalize this model and bring the power of trusted, global financial infrastructure to the heart of Pakistan’s agricultural economy.”
CMA, a recognized global leader in real-time transaction infrastructure, complements this partnership by enabling high-volume, low-latency payment processing across the E-Agri ecosystem. Its systems help ensure frictionless disbursement of subsidies, produce payments, and service fees—backed by world-class performance and security protocols.
Arshad Mughal, Country Account Manager CMA Sweden remarked: “E-Agri is spearheading a new era for Pakistan’s rural economy. This isn’t just digitization, it’s a full-fledged reinvention of how agriculture, finance, and technology intersect. We’re honored to be part of this national movement.”
This launch is more than just a technological achievement—it is a strategic inflection point for Pakistan’s agricultural sector. By initiating and leading this transformation, E-Agri is setting the standard for what locally led innovation can achieve when paired with the right global partnerships.
The E-Agri platform signals a shift from aid-based interventions to empowerment-driven solutions—where farmers are not just passive recipients of information or subsidies but active participants in a dynamic, data-rich, and financially inclusive economy.
Read More: Top Sugar Mills Accused of Hiding Millions in Taxes
“We’re not waiting for change to happen—we’re making it happen,” concluded the E-Agri spokesperson. “And with the support of world-class partners, we’re doing it at a scale and speed that agriculture in Pakistan has never seen before.”
Read More: Pakistan-Russia Train Project Reportedly Cancelled
