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ISLAMABAD: Alibaba.com, a leading global business-to-business (B2B) e-commerce platform, celebrated Pakistan’s top exporters at the prestigious KEL Awards 2025 ceremony while also launching its Trade Assurance 2.0 service in the country.
The dual celebration highlighted Alibaba’s commitment to empowering small and medium-sized enterprises (SMEs) in Pakistan by offering advanced digital tools, increased financial flexibility, and recognition for outstanding achievements in global e-commerce.
Trade Assurance 2.0: Empowering Pakistani Exporters
The launch of Trade Assurance 2.0 marked a major milestone for Pakistani businesses engaged in international trade. The upgraded service introduces key enhancements, including:
- Reduced transaction fees to cut costs for exporters.
- Free withdrawals to improve financial accessibility.
- Higher order and credit limits enabling larger-scale transactions.
- Expanded payment options to facilitate smoother international trade.
Speaking at the ceremony, Summer Gao, Head of Global Supply Chain Services at Alibaba.com, explained the importance of these changes:
“Pakistan represents a high-potential supplier market for Alibaba.com, boasting robust production capabilities and a diverse range of product categories that capture substantial global buyer interest. With Trade Assurance 2.0, we aim to equip local businesses with the tools they need to secure higher-value orders and achieve sustainable global growth.”
Honoring Pakistan’s Top Global Exporters
The KEL Awards 2025 recognized six outstanding Pakistani businesses that have leveraged Alibaba.com to expand internationally. Each finalist delivered presentations showcasing the strategies and innovations that fueled their success.
Winners were honored in two categories — Global Trade Innovators and E-commerce Export Masters — reflecting excellence across diverse industries such as apparel, surgical goods, and sportswear.
Top Honors at KEL Awards 2025
- Mr. Muhammad Usman Humayun (Gray Rocks Enterprise)
- Mr. Haider Ali (IMPEX Pakistan)
- Mr. Muhammad Azam Rahmat (Mangoes Fashion)
Additionally, the People’s Choice Award 2025 went to Mr. Muhammad Wasim (Blue Hands International), based on audience votes.
The judging panel included:
- Omer Khalid (Vice President of SCCI)
- Sayyed Ahmad Masud (Project Director of National Incubation Center Islamabad)
- Usman Chughtai (E-commerce Influencer)
- Berry Ma (Head of Pakistan Business, Alibaba.com)
- Summer Gao (Head of Global Supply Chain, Alibaba.com)
Berry Ma, Head of Pakistan Business at Alibaba.com, emphasized the importance of the awards:
“The Pakistan KEL Awards are more than just a competition. They’re a celebration of the ingenuity and resilience of Pakistan SMEs. With the right tools, Pakistani businesses can push the boundaries of global trade and seize opportunities worldwide.”
Inspiring Success Story: Mangoes Fashion
One of the most compelling stories came from Mangoes Fashion, led by Muhammad Azam Rehmat. Coming from a farmer’s family, Rehmat launched his two-person garment company in 2020. Despite strong local manufacturing expertise, entering the global market initially seemed impossible.
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Everything changed in 2021 when Mangoes Fashion joined Alibaba.com. By securing a Verified tag, the company gained credibility and visibility with international buyers. Within two years, the business achieved:
- 200% annual growth
- A single landmark order worth $62,545
- Six subsequent bulk orders valued at $20,000 each
Today, Mangoes Fashion exports apparel to the United States, Europe, Australia, and Canada, proving that Pakistani SMEs can harness digital platforms to achieve rapid global success.
Finalists of KEL Awards 2025
The six inspiring finalists of the KEL Awards 2025 were:
- Muhammad Wasim – Blue Hands International
- Haider Ali – IMPEX Pakistan
- Usman Asif – Moytei Sports
- Muhammad Azam Rahmat – Mangoes Fashion
- Imran Iqbal Bajwa – Producing Peak
- Muhammad Usman Humayun – Gray Rocks Enterprise
Pakistan’s Growing E-commerce Potential
Pakistan’s SME sector is increasingly being recognized for its potential to become a global supplier hub. With its vast human resources, competitive manufacturing, and digital adoption, the country is well-positioned to play a larger role in international trade.
Platforms like Alibaba.com provide essential visibility, logistics solutions, and buyer access, making it easier for SMEs to compete globally. The launch of Trade Assurance 2.0 specifically addresses the challenges of cost, credit, and transaction security, which have historically hindered small exporters.
By recognizing top exporters through the KEL Awards, Alibaba.com not only honors success but also inspires thousands of entrepreneurs to scale their operations.
Conclusion
The KEL Awards 2025 and the launch of Trade Assurance 2.0 signify a new chapter for Pakistan’s e-commerce exporters. While the awards highlighted the remarkable achievements of businesses like Mangoes Fashion and IMPEX Pakistan, the new financial tools promise to open even bigger opportunities for SMEs across the country.
As global trade becomes increasingly digital, initiatives like these reinforce Pakistan’s position as a rising force in international e-commerce. With Alibaba.com’s support, local entrepreneurs are now better equipped to achieve long-term success and inspire a new generation of exporters.
