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The Board of Directors of easypaisa digital bank has approved the financial results for the half year ended June 30, 2025, reporting a profit before tax of PKR 3.64 billion, up from PKR 2.61 billion in the same period last year. This represents a 39.4% increase year-on-year, despite challenging macroeconomic conditions and a sharp decline in the State Bank of Pakistan’s (SBP) discount rate from 20% to 11%, reflecting easing inflation trends.
The Bank attributed its improved profitability to higher markup income, robust fee-based revenues, and continued customer adoption of digital financial services.
Revenue Boost from Digital Lending and Payments
Net markup income rose by 15.6%, supported largely by the growth of digital lending products. Meanwhile, non-markup income surged 60.5%, reflecting strong traction in transaction-based revenues.
Key drivers included:
- Higher transaction volumes in cash deposits and withdrawals.
- Growth in load and bundle products.
- Commissions on corporate disbursements and collections.
- Rising demand for insurance products.
This diversified income base underscores the Bank’s progress in moving beyond traditional banking models and building a sustainable digital ecosystem.
Operating Costs and Efficiency Gains
Operating expenses for the first half rose by 9.6%, mainly due to continued investments in technology infrastructure, talent acquisition, and customer acquisition initiatives. However, these costs were partially offset by a reversal of accruals for compensation expenses.
Crucially, the cost-to-income ratio improved to 66.9%, compared to 80.5% in the same period last year, highlighting greater operational efficiency and scale benefits.
Customer Deposits Surge as Confidence Builds
easypaisa’s transition to a full-scale digital retail bank has strengthened customer trust, reflected in a surge in deposits. As of June 2025, customer deposits stood at PKR 94.7 billion, marking a 41.3% increase over June 2024.
The CASA (Current Account Savings Account) ratio remained exceptional at 98.1%, one of the highest in the industry, while the cost of deposits stood at just 1.57%, among the lowest across Pakistan’s banking sector.
Monthly Active Users (MAUs) reached 18.2 million, reinforcing easypaisa’s position as one of the most widely used digital banking platforms in the country.
Lending Portfolio and Asset Quality
The Bank reported total advances of PKR 27.7 billion, with a loan-to-deposit ratio (LDR) of 25%, reflecting a cautious but steady lending strategy.
Non-performing loans (NPLs) were recorded at 16.1%, with a coverage ratio of 91.4%, ensuring adequate provisioning and risk management. The Bank’s equity stood at PKR 16.8 billion, while the Capital Adequacy Ratio (CAR) was maintained at 20.52%, well above regulatory requirements.
CEO: Committed to Leading Pakistan’s Digital Banking Transformation
Commenting on the results, Jahanzeb Khan, President & CEO, easypaisa digital bank, said:
“Our robust profitability during the first half of 2025 signals our intent to innovate Pakistan’s digital banking space. We are committed to ensuring and empowering access to easy and convenient digital financial services. With a range of innovative products and services, and more in the pipeline, easypaisa is all set to lead Pakistan’s digital banking space through its customer-centric approach. I am thankful for the support of our partners, board members, industry stakeholders, and the State Bank of Pakistan in this journey towards a cashless economy.”
CFO: Expanding Products and Ecosystem Growth
Amin Sukhiani, Chief Financial Officer, added that the Bank is now preparing to accelerate its growth journey:
“easypaisa digital bank is well-positioned to expand its product suite, including foreign exchange, Islamic banking products, credit cards, remittances, and Buy Now Pay Later (BNPL) offerings. We are also investing in merchant expansion under the government’s digital cashless initiative and strengthening the insurance marketplace to further enhance our ecosystem and create value for our customers.”
Pioneering Digital Banking in Pakistan
With over 55 million registered users, easypaisa remains Pakistan’s most widely adopted digital financial services provider and the first digital bank to commence commercial operations in the country.
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The Bank’s alignment with the State Bank of Pakistan’s financial inclusion agenda underscores its mission to extend banking access not only to its current customer base but also to the millions of Pakistanis who remain unbanked or underbanked.
As the digital economy accelerates, easypaisa’s strong results and growth trajectory highlight its role as a key driver of financial innovation in Pakistan.
