Kim Kardashian has made a major move in the business world by merging her beauty line, SKKN by Kim, with her highly successful shapewear brand, SKIMS. The announcement was made on the official SKKN Instagram account, where the 44-year-old reality TV star revealed that SKIMS has now acquired the majority stake in SKKN by Kim. This consolidation of her brands comes as Kardashian continues to navigate personal and professional challenges, including her public feud with ex-husband Kanye West.
In her announcement, Kim expressed her excitement about the new venture, stating, “We’re excited to announce SKIMS has acquired SKKN by Kim!” Reports from Daily Mail indicate that SKIMS acquired an 80% stake in SKKN, while beauty conglomerate Coty, which previously held a 20% stake, has also transferred its ownership to SKIMS.
A New Era for SKKN by Kim
This announcement marks a significant shift for the beauty brand, which was initially launched as KKW Beauty in 2017. However, KKW Beauty was shut down in 2021, and Kardashian relaunched the line under the name SKKN by Kim in 2022. Now, with the acquisition by SKIMS, the beauty line is preparing to relaunch under the SKIMS brand.
Kim shared that fans will still be able to enjoy their favorite SKKN essentials for a limited time as the transition takes place. She also encouraged her followers to visit the SKIMS page while the company works on creating new products and updates under the rebranded label.
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A Mission to Empower and Transform
Kardashian has always been passionate about creating products that resonate with her audience and make a difference in their lives. Reflecting on her past success, she said in a statement, “My mission has always been to create products that resonate deeply – whether it’s shapewear and lingerie that empowers or make-up and skincare that transforms.” This continued focus on empowerment and transformation will undoubtedly remain a cornerstone of her rebranded offerings under SKIMS.
The move to consolidate her beauty and shapewear lines under one umbrella marks a new chapter for Kim Kardashian’s business empire, as she continues to make waves in the beauty and fashion industries. With SKIMS already being a leader in the shapewear market, this merger has the potential to elevate both brands and offer a more seamless and expansive customer experience.
