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Leading technology brand OPPO has officially launched its highly anticipated Find X9 Series, reaffirming its ambition to dominate the global premium smartphone market through bold innovation, powerful imaging, and a design built for the next generation of users.
The launch comes as OPPO’s global user base exceeds 740 million, marking another milestone in its journey from a challenger brand to a top-tier player in mobile technology. The Find X9 Series, highlighted by the Find X9 Pro, represents OPPO’s vision of merging cutting-edge hardware with human-centric software for a seamless, intelligent experience.
“The new generation is defining the future of premium smartphones—they demand a complete experience that integrates imaging, AI, battery life, and connectivity,” said Ling Liu, Overseas Chief Marketing Officer at OPPO. “With the Find X9 Series, we aim to lead the new era of mobile imaging and set new benchmarks for flagship innovation.”
Fueling Growth in the Premium Segment
OPPO’s continued focus on high-end devices is paying off. According to Counterpoint Research, OPPO recorded a 14% year-on-year rise in its average selling price (ASP) during Q2 2025, the fastest growth rate among leading smartphone brands.
The company’s success is largely attributed to its deep understanding of consumer behavior—particularly the preferences of younger users. Data from IDC shows that the new generation of smartphone buyers prioritize creativity, AI-driven convenience, and long-term performance.
Responding to this trend, OPPO has equipped the Find X9 lineup with advanced imaging systems, extended battery life, intelligent AI features, and seamless cross-device integration — positioning it as the go-to device for creators and professionals alike.
Find X9 Pro: The Content Studio in Your Pocket
At the heart of the new series lies the Find X9 Pro, featuring a groundbreaking 200MP Hasselblad Telephoto camera system. The flagship sensor offers unmatched clarity and dynamic range, allowing users to capture detailed shots in every environment — from dimly lit concerts to bright cityscapes.
This partnership with Hasselblad, one of the world’s most iconic camera brands, reinforces OPPO’s commitment to premium imaging. The collaboration focuses not only on hardware but also on color science, tone mapping, and portrait processing — ensuring images reflect natural light and lifelike detail.
The result? Every shot feels cinematic. Every moment feels personal. The Find X9 Pro turns your smartphone into a true content creation studio, empowering users to tell stories like never before.
AI-Powered ColorOS 16: Intelligence Meets Simplicity
Running on ColorOS 16, the Find X9 Series delivers an AI-enhanced user experience designed for speed, creativity, and privacy.
New tools like AI Portrait Glow automatically optimize lighting for professional-level portraits, while AI Mind Space helps users capture and organize thoughts, visuals, and ideas on the go — a digital assistant built for creativity.
In addition, OPPO has strengthened privacy and data security protocols, ensuring that users maintain full control of their digital lives. This balance of intelligence and protection reflects OPPO’s commitment to responsible innovation.
Design and Performance: Built for Everyday Excellence
Beyond the camera and software, OPPO has pushed design and engineering boundaries to deliver an all-round flagship.
The Find X9 Series is crafted from premium materials with a sleek curved display and refined texture finish, blending elegance with durability. Under the hood, the device features next-generation chipsets, advanced cooling systems, and long-lasting battery technology designed for heavy daily use.
Fast-charging capabilities ensure users spend more time creating and less time waiting. Whether gaming, multitasking, or editing videos, the Find X9 Series promises fluid performance without compromise.
Reimagining Retail and the Customer Journey
In addition to technological innovation, OPPO is reshaping how consumers interact with the brand. The company is introducing immersive in-store experiences, allowing users to test devices in real-life scenarios with personalized guidance from tech experts.
Online, OPPO is expanding across platforms favored by young consumers, including TikTok storefronts, livestream shopping, and influencer collaborations—bridging the gap between entertainment, discovery, and purchase.
This hybrid strategy reflects a shift from traditional retail to community-driven engagement, where users are not just buyers but co-creators of the OPPO ecosystem.
Global Partnerships and Cultural Storytelling
OPPO’s brand philosophy, “Make Your Moment,” continues to resonate through its international collaborations.
As the Official Smartphone Product Partner of the UEFA Champions League, OPPO brings sports fans closer to the action through its high-end imaging technology — enabling them to capture unforgettable matchday experiences.
Simultaneously, OPPO has teamed up with Discovery for the Culture in a Shot initiative, with its latest campaign titled “Every Culture Finds Its Stage.” The project captures performances and cultural stories across Spain, Mexico, and Thailand, showcasing how technology can preserve and celebrate human expression.
Adding to this, OPPO’s Creation Ambassador, Ollie, shares insights, innovations, and creative journeys through OPPO’s platforms, building a bridge between creators and the technology that empowers them.
A New Chapter in OPPO’s Innovation Journey
The Find X9 Series isn’t just another smartphone launch — it represents OPPO’s evolution into a lifestyle brand built around creativity, design, and purpose.
With its blend of AI intelligence, powerful imaging, and an ecosystem designed for the next generation, OPPO is redefining what it means to be a premium smartphone brand.
As Ling Liu summarized, “Our mission is to empower every user to make their moment — because innovation means nothing unless it inspires creativity.”
