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Pakistan’s ice cream industry in 2025 is thriving with a mix of local favorites and international brands. These brands are offering a wide variety of flavors, quality standards, and pricing to meet the needs of diverse consumers. Here’s a look at the top 10 ice cream brands currently dominating the market.
1. Wall’s Pakistan (Unilever)
Wall’s is one of the most recognized ice cream brands in Pakistan. Known for its popular items like Cornetto, Magnum, and Paddle Pop, it has a strong nationwide distribution network. Its international quality and regular product innovation make it a market leader.
2. OMORÉ (Engro Foods)
OMORÉ is a strong local contender that has built its name with a combination of desi and modern flavors. It offers products such as Choc Bar, Oreo Ice Cream, and Kulfa. Its wide accessibility across the country and focus on Pakistani preferences make it a household favorite.
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3. Hico Ice Cream
Established in 1952, Hico is one of the oldest ice cream brands in Pakistan. It is known for high-quality, creamy textures and traditional flavors like Royal Kulfa and Mango Delight. It holds a premium image in urban markets.
4. Igloo Ice Cream
Igloo, owned by the Fauji Foundation, is another well-established local brand. It is particularly strong in Punjab and Sindh, offering budget-friendly family packs, cups, and sticks that cater to a wide audience.
5. Peacock Ice Cream
A Karachi-based brand, Peacock is known for its traditional offerings such as Malai Kulfi and Fruit & Nut. While its reach is mostly regional, its loyal customer base values its consistency and flavor authenticity.
6. Ben & Jerry’s
This imported American brand is famous for gourmet flavors like Chocolate Fudge Brownie and Cookie Dough. Though it targets a niche premium market, it is available in high-end supermarkets in cities like Karachi and Lahore.
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7. Cold Stone Creamery
Cold Stone offers an in-store customization experience where customers can mix their toppings. Its international reputation and make-your-own ice cream concept attract urban consumers in Karachi and Lahore.
8. Baskin Robbins
With its “31 Flavors” concept, Baskin Robbins has grown rapidly since its launch in Pakistan. It provides a broad variety of sundaes and take-home packs. It is popular in major cities for dine-in and takeaway.
9. Dip Shop
A homegrown brand, Dip Shop offers affordable sundaes, cones, and waffles. Its outlets are especially popular among youth in Punjab. The live serving style is a unique selling point.
10. Yogen Früz
This brand targets health-conscious consumers with frozen yogurt and low-fat soft serve options. Available in malls and food courts, it is becoming popular among younger demographics in urban areas.
Comparison Table
| Brand | Popular Items | Type | Availability | Specialty |
|---|---|---|---|---|
| Wall’s | Cornetto, Magnum | Multinational | Nationwide | International quality |
| OMORÉ | Oreo, Kulfa, Choc Bar | Local | Nationwide | Desi-modern fusion |
| Hico | Royal Kulfa, Mango Delight | Local Premium | Urban cities | Rich traditional flavors |
| Igloo | Cups, Family Packs | Local | Punjab, Sindh | Economical for families |
| Peacock | Malai Kulfi, Fruit & Nut | Local | Sindh Region | Strong regional presence |
| Ben & Jerry’s | Cookie Dough, Fudge Brownie | Imported | Elite supermarkets | Gourmet flavors |
| Cold Stone | Custom Creations | Imported | Major cities | Interactive in-store experience |
| Baskin Robbins | 31 Flavors, Sundaes | Imported | Urban centers | Global dessert variety |
| Dip Shop | Sundaes, Waffles | Local | Punjab cities | Affordable dine-in desserts |
| Yogen Früz | Frozen Yogurt | Imported | Malls, Urban zones | Healthy alternative to ice cream |
Conclusion
Whether you crave classic kulfa or premium imported scoops, the ice cream market in Pakistan offers diverse options for every preference. From trusted local names like OMORÉ and Hico to luxurious imports like Ben & Jerry’s, 2025 is full of frozen delight. Keep visiting: Bloom Pakistan
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