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A Collection Built from Culture, Not Trends
Movement, the Pakistani streetwear label behind the +92 collection with Wasim Akram and a capsule with Adeel uz Zafar, has announced its biggest release yet: LYARI . The 28-piece collection, which drops on 31st July 2026, marks a shift for the brand as its first to be built entirely from within a place rather than simply about it .
The brand’s philosophy is straightforward: Lyari doesn’t need anyone’s permission to be interesting . The collection draws from the neighborhood’s rich cultural fabric—its football grounds, its contribution to Pakistani rap, its storied mural tradition, and its distinct slang . This authenticity is woven into the garments through phrases like “Lyari Dil Hai Jani,” alongside lettering, colors, and hand-drawn graphics inspired by the area itself .
More Than a Fashion Drop: The LYARI Anthem
Accompanying the collection is an original anthem, produced by Qasim Azhar and featuring Eva B alongside rappers from Lyari . This isn’t just a campaign soundtrack; it’s a record built on the slang, cadence, and humor of Lyari, with nothing softened for an outside ear .
The anthem is releasing as a standalone record across all major streaming platforms . The accompanying film was shot entirely on location in Lyari, featuring residents themselves rather than actors .
Designed for Global Appeal
The collection features 28 pieces designed to feel equally at home on the streets of Lyari as on a shop floor in London, without altering a single detail . The collection will be available exclusively at Movement’s online store, with shipping to Pakistan, the UAE, KSA, the UK, and Canada
