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Gandhara Industries has increased prices of its Isuzu D-Max pickup trucks by up to Rs. 415,000, following the implementation of the New Excise Value (NEV) Levy under Pakistan’s 2025–26 federal budget. The new prices took effect July 1, 2025, and reflect a broader trend of post-budget auto price hikes across the country.
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Revised D-Max Price Breakdown:
| Variant | Old Price (PKR) | New Price (PKR) | Increase (PKR) |
|---|---|---|---|
| D-Max Xterrain 3.0L | 12,975,000 | 13,390,000 | 415,000 |
| D-Max AutoPlus 1.9L | 10,500,000 | 10,790,000 | 290,000 |
What’s Driving the Price Hike?
Gandhara Industries and other automakers attribute the rising costs to a combination of factors:
- New Excise Value (NEV) Levy introduced in the 2025–26 federal budget
- Rupee depreciation against the US dollar
- Higher import duties on auto parts and components
- Increased freight and logistics costs
These combined pressures have made price hikes across the board almost unavoidable.
Industry-Wide Trend
Gandhara is not alone. Other automakers that have increased prices recently include:
- Honda Atlas
- Kia Lucky Motors
- Pak Suzuki
- Hyundai Nishat
- Changan Pakistan
All cite similar fiscal and macroeconomic pressures, including the NEV Levy and FX-related cost increases.
Sales Slump Looms
Industry experts are warning that the repeated price hikes—often in the range of hundreds of thousands of rupees—may:
- Further suppress auto sales, which are already sluggish
- Push more buyers out of the market, especially in the pickup and mid-size SUV segments
- Damage long-term brand loyalty and market penetration
Automakers Urge Government Reconsideration
Car manufacturers and industry bodies have appealed to the government to:
- Reevaluate the structure and scope of the NEV Levy
- Offer relief measures for the struggling auto sector
- Consider tiered taxation to ease the burden on middle-income buyers
As affordability continues to decline, industry stakeholders warn of reduced production volumes, layoffs, and shrinking dealership networks if the trend continues unchecked.
Summary
- Isuzu D-Max prices increased by Rs. 290,000–415,000
- Effective from July 1, 2025
- Hike linked to NEV Levy, rupee slide, and costlier imports
- Wider industry trend affecting nearly all carmakers
- Concerns rising over affordability, sales, and economic impact
Let me know if you’d like:
- A full list of recent auto price increases by brand
- A comparison of NEV Levy impacts across vehicle segments
- A PDF summary for sharing or reporting purposes
